With experience across Europe and the US, I combine insights into human behavior with UX and CRO to improve acquisition, activation, conversion, and retention – driving measurable growth.
Over the years, I’ve learned that the best solutions rarely fit into a single box.
People, products, technology, and business are interconnected. Understanding the bigger picture is at the heart of my approach.
These four focus areas reflect the disciplines I believe are essential to making that happen.
Why do people choose your product, hesitate, or leave? Discover the motivations, psychological triggers, and barriers behind their decisions – and what it takes to earn their trust.
Psychological Triggers
Funnel Analysis
UX Research
Customer Journey Mapping
Confusing navigation, complicated onboarding or unclear messaging can drive customers away. Simplify user journeys, remove friction, and create intuitive experiences.
Information Architecture
User Flows
Wireframing & Prototyping
Usability Testing
Getting traffic is only half the battle. Find out what’s preventing visitors from signing up or buying, test targeted improvements, and increase conversions without relying solely on more traffic.
A/B Testing
Experimentation
Funnel Optimization
Performance Analysis
Growth doesn’t end with the first conversion. Improve onboarding, customer communication, and product engagement to help new users find value, encourage repeat usage, and reduce churn.
Activation
Onboarding
Lifecycle Marketing
Engagement
Retention
Rated 4.7/5 on the Apple Store based on 7,000+ user reviews.
The project combined user research, behavioral insights, UX strategy, and interface design to understand how people interact with the app and where they encounter friction.
From simplifying navigation and improving user flows to refining key interactions, design decisions were explored and evaluated through iterative testing.
A conversion-driven UX redesign for a multimillion-dollar SaaS platform, increasing user conversion from 12.9% to 41.8%.
Despite strong demand, the US-based marketing automation platform struggled with user adoption due to fragmented workflows, complex navigation, and unclear onboarding.
I led a comprehensive UX redesign, simplifying information architecture, navigation, and core workflows to reduce friction, improve usability, and help users realize the product’s value.
Combining analytical thinking, creativity, and a hands-on approach across media, tech, UX, and growth in Europe and the US.
From established media companies to ambitious US startups. Different industries, but always close to the customer.
I’ve always wanted to understand what makes people tick – and why the world works the way it does.
That curiosity first led me pretty quickly into the world of journalism. Later, it took me across the Atlantic, when I moved to the US on my own. Eight years in America shaped not only my career, but also the way I think and approach life.
I might be a mix out of both world: European critical thinking, depth, and attention to detail, combined with American optimism, ambition, and a bias for action. But you need to find out and judge yourself..
Now with 10+ years of experience, I automatically bring these principles to digital products and, of course, my life in general.
Outside of this world, I love filmmaking, producing podcasts, and exploring new places and cultures. Different pursuits, but ultimately driven by the same curiosity.
Online
contact@alexanderfechner.com
Phone
+1 310 857 0978
+ 49 1744464272
Adress
Braunschweiger Straße 24, 12055 Berlin