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Graphic
January 16, 2020

Ladycircle Brochure

I designed (layout, graphics) a nutrition book for Ladycircle, a German fitness brand for women.

The nutrition book was seen in leading fitness magazines in Germany and sold over 108.000 copies. The brand Ladycircle earned more recognition and made a 130% gain in new members compared to the previous year.

Task

Design a 100 pages nutrition book for women who want to be fit and change their nutrition habits. The book should stengthen the Ladycircle brand.

  • Strategy

    Strong Company Branding; Emotional Design

  • Design

    People in happy, positive poses; Flat (in terms of depth); High readability through clean and simple design; Sans serif fonts favoured

  • Client

    Ladycircle Fitness (ladycirclefitness.de)

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