With experience across Europe and the US, I drive growth by turning user behavior into measurable revenue by using UX, empathy and conversion rate optimization (CRO) as primary levers and owning outcomes from product decisions to business results.
My background spans agencies, early-stage startups and scaled software platforms. I’ve worked close to revenue in performance-driven environments, owning UX, product and growth decisions end to end – from activation and monetization to efficiency of paid acquisition. I operate best where responsibility is clear, autonomy is high and impact is measured by outcomes, not process.
Alongside my core work, I host a Top-100 podcast and play in a Rock’n’Roll-band. I’m authorized to work in both the EU and the US and bring an international, hands-on perspective shaped by building my career independently across cultures, teams and business models.